What is Electronic Publishing?


Now that it is firmly established in the consumer sector, electronic publishing is beginning to demonstrate capabilities that challenge the boundaries between print and digital, still image and video, passive and interactive. Modern digital workflows support all manner of possible publication, from traditional print to digital, web, video, and even interactive content. Building in the full spectrum of potential publishing avenues — print, web, video, mobiles and tablets, and interactives — from the beginning is not only a way to streamline production overall, but also to increase the reach of the materials produced by leveraging the content over a wide range of media. Modern media companies have been at the vanguard of this conversion. Magazine writers, for example, will produce a piece so that it will work in the magazine, on the web, and in video — and the finished product may appear in any or all of those outlets. The reason electronic publishing resides on the mid-term horizon is because museums and their publishing arms generally do not have sufficient staff, infrastructure, and systems in place to manage the workflows for simultaneous publication across multiple media, nor do they typically see the potential in ways that commercial publishers do.


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